Solution:
Target costing is a cost
reduction technique and its real essence exists at the design stage because major cost can only be reduced at this point
of time. This is not just a costing technique but also an evolution to achieve
your desired profitability.
Query no.2:
What is the aim of
target costing?
Solution:
Target costing is the cost
at which product must be produced and sold in order to achieve required profit
at the targeted selling price. When product is planned then its estimated cost
is often higher than its targeted cost. The aim of target costing is to find
ways of closing this target cost gap and producing & selling the
product at targeted cost.
Query no.3:
Why target costing is a
better place as compare to the traditional costing techniques (cost plus
pricing)?
Solution:
In the past, Product cost
is based on its cost which includes non-value added activities. At that time,
Effective utilization of resources, Competition among manufacturers, Short life
cycle products, High range of products and Use of high tech & Complex
manufacturing system was not common and potential customers was not allowed to
participate with manufactures regarding the specification of a new products
i.e. Customer relationship management (CRM) system. In these days, trend has
been changed and it might be due to the customer relationship management where
manufacturers & consumers are equally important to consider the importance
of values. What they should buy? And why they should buy? Target costing
has become a need of modern environment due to shorting product life cycle.
Organisations should redesign their products to achieve their desired
profit.
Query no.4:
How to implement target
cost?
Solution:
In a bullets below:
- Define product specification and estimated sales
volume.
- Set target selling price at which company will be able
to achieve desired market share.
- Estimate required profit based on profit margin or
Return on Investment (ROI).
- Calculate target cost.
Query no.5: How to calculate target
cost?
Solution in the table below:
Details |
$ |
Targeted selling price |
X |
Less: Desired profit |
X |
Targeted cost |
X |
Query no.6: How to calculate cost
gap?
Solution in the table below:
Details |
$ |
Targeted cost |
X |
Less: Projected cost |
X |
Cost gap |
X |
Query no.7: How to implement Reengineering
Business Process in order to remove cost gap?
Solution:
This is the time to take
benefits from target costing since Re-engineering process (Value engineering or
value analysis) can help to remove cost gap. After redesigning the product
structure, if cost gap still exists then renegotiation will be explored with
the customer. And if re-negotiations are successful and cost gap has been
removed then product will be started to produce otherwise product would not be
able to launch in the market.
Query no.8:
What are other techniques to remove cost gap?
Solution:
The following below bullets can be used to remove cost gap:
- Remove non-value added activities.
- Reducing unnecessary no. of components.
- Using cheaper staff but it should not affect quality.
- Using standard components wherever possible.
- Acquire new or more efficient technology.
- Training of the staff with more efficient techniques.
- Use different material but no compromise over quality.
- Remove unnecessary costs.
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